Personal Brand Workbook
Go From
Build a brand that is impossible to ignore
and you love to embody
Savannah Dawe
@savdawe
A note before you begin
Everyone has a personal brand.
The question is whether yours is intentional.
Whether you're aware of it or not, people already have an impression of you. They Google you. They check your Instagram. They ask mutual friends. Before they ever meet you, they've formed a picture.
This workbook is your chance to make that picture intentional.
๐ From the intake form โ this is for you
Some of you wrote "I don't really have a personal brand." Now you can see โ everyone does. The question is whether it's working for you or against you. This workbook helps you make it work.
Some of you wrote "I want it to feel easy and not fake." Here's the truth: once you go through these exercises and get clear on your story, your values, and what you stand for โ knowing what to post and what to say becomes effortless. And as long as you are operating from your true authenticity, it is genuinely impossible for it to be fake.
This is the work that makes everything else easier. Let's do it.
Build an Undeniable
Identity
Your beliefs are your brand. Start here.
What life event most influenced the way you think about money, leadership, family, or success?
What did that experience teach you? Complete this sentence:
โ๏ธ Your Brand Story Formula
"Because __________ happened to me, I became passionate about __________, which is why today I help __________."
Because of your experience, what do you now stand FOR โ and what do you stand AGAINST?
I Stand FOR
I Stand AGAINST
Who do you feel most called to help? Be specific.
What beliefs do you refuse to compromise on? These become your message.
Your Reputation Is
the Experience of You
The story gets people interested. The reputation makes them stay.
Imagine I'm interviewing 5 people who know you โ clients, teammates, prospects. I ask: "What is it like to be around her?" Write the first 3 words that come to mind. Not what you HOPE. The honest truth today.
Word 1 โ Today
Word 2 โ Today
Word 3 โ Today
If you could intentionally design your reputation โ what 3 words would you want people to use?
Word 1 โ Desired
Word 2 โ Desired
Word 3 โ Desired
The distance between those two lists is your growth opportunity. What do you notice?
โญ 30-Day Reputation Challenge
"For the next 30 days, I will become known as someone who is..."
My one daily behavior that proves it:
Create Maximum
Visibility
Visibility doesn't create credibility. It reveals it.
Who are you talking to? Who is your ideal client AND your ideal recruit?
What problem are you solving for them? What transformation are they looking for?
For every 9 pieces of content you create, plan your mix below:
Value Posts
Personal Posts
Invitation
Write 3 hooks you could use this week โ based on your story, your audience, and your message. Start with "I" or a bold statement, not "Today I want to talk about..."
A story hook that starts with a moment from your life:
A value hook that teaches something immediately useful:
A curiosity or relatable hook for your audience:
The 5 Questions
Every Agent Must Answer
Write your answers. These become your brand.
What do I want to become KNOWN for? (Not products. Not WFG. YOU.)
What life experiences SHAPED me that I can share?
Who do I feel CALLED to help? (Families? Moms? Young professionals? First-gen earners?)
What PROBLEMS do I love solving? (The things you never get tired of talking about.)
What beliefs do I REFUSE to compromise on?
๐ฏ Your One-Sentence Brand
"I help __________ achieve/overcome __________ so they can __________."
The goal is not to become
- โ Known for your INTEGRITY
- โ Known for your LEADERSHIP
- โ Known for your SERVICE
- โ Known for your CONSISTENCY
- โ Known for your IMPACT
Stop asking: "How do I get more followers?"
"What do I want to become known for?"
The truth is โ you already have a personal brand. Everyone does. The only question is whether it's intentional or accidental, working for you or against you. Now you have the tools to make it yours, on purpose, with full clarity.
Going through these exercises isn't extra work โ it's the work that makes everything else easier. Once you know what you stand for, what to say comes naturally. Once you're operating from your true authenticity, it is genuinely impossible for it to feel fake.
The future belongs to people who are visible, authentic, trustworthy, and impossible to misunderstand. Welcome to your AND ERA โ where you build a brand you love and a life you love, at the same time.
Stay connected
DM "BRAND" @SAVDAWE
to keep building with me
Savannah Dawe ยท @savdawe
